Puresport eyes global growth after raising £3.6m – Daily Business

Puresport, the wellness brand backed by Scotland rugby star Finn Russell, is primed for growth after raising £3.6 million in fresh funding.

The raise brings total investment in the brand, which was set up by former Glasgow Warriors team-mates Adam Ashe and Grayson Hart in 2018, to more than £5m.

Redrice Ventures, early backers of premium consumer brands including Castore and Ocean Bottle, teamed up with fellow consumer-focused venture capital firm Five Seasons Ventures (FSV) on the investment, alongside a follow-on round from existing shareholders including British and Irish Lion Russell and England rugby international Ben Earl.

Foundations are now in place for global expansion, according to Mr Ashe.

He said: “Brands talk about community, but Puresport has built a movement. From day one, we’ve rejected quick fixes and surface-level health hacks. I’m so proud of what the brand has achieved in such a short space of time, but I can see it’s really just the beginning.

“With this investment the potential is limitless, I truly believe it will be a global brand.”

Chief executive Daniel Temm, a former Newcastle Falcons rugby player, added: “This investment provides the muscle we need to build a category-defining brand that people feel like they belong to.

“We have a plan to scale – in the UK, the US, and beyond – while staying profitable and true to our purpose. But our real goal is to build something that lasts – a brand that shapes the future of performance nutrition, one that people wear proudly, shout about, and feel connected to.”

Puresport first gained recognition in the CBD space – developing pioneering professional sport-safe products – before pivoting into performance nutrition.

This investment arrives amid wider market growth with the wellness category forecast to surpass £60 billion globally by 2032.

Mr Hart parted ways with Puresport as CEO and director in November 2023.