Taco Bell surprises fans with first-ever restaurant in new market
If there’s one thing no other country does better than the U.S., it’s fast food.
Americans have created some of the most renowned fast-food chains worldwide, including McDonald’s (MCD) , Burger King (QSR) , and Subway, to name a few.
Although many of these fast-food giants have had their ups and downs throughout the years, millions of people worldwide continue to consume their food daily. However, one chain continues to exceed expectations, despite facing adversity.
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Despite an unpredictable economy, evolving food trends, and the slowdown in consumer spending, Taco Bell has become one of the most lucrative chains of its parent company, Yum! Brands (YUM) .
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It prioritizes innovation by constantly developing and launching new menu items, helping it to experiment and stay relevant among consumers. It also maintains insanely low prices and great value-focused deals, a huge selling point for today’s consumer.
Taco Bell has over 8,700 restaurants across 32 countries, but there’s a specific one it has yet to tackle.
Image source: Taco Bell
Taco Bell announces the opening of a new restaurant in an unexpected location
Taco Bell has partnered with Applegreen APGN, a major petrol retailer, to open its first-ever restaurant in Ireland this summer, expanding the fast-food chain’s brand to a new territory.
“This partnership underscores our commitment to bringing world-class roadside hospitality to our customers, offering them greater choice and quality while they travel,” said Applegreen Ireland Managing Director Seamus Stapleton in a statement. “We are constantly investing in our locations, and I’m sure Irish consumers will be very excited at the arrival of Taco Bell.”
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The exact location of Ireland’s first Taco Bell has yet to be revealed, but it will be unveiled soon, since summer is only a few weeks away.
But that’s not all, because more locations are expected to open over the next few years.
Applegreen announced last November it would invest €1 billion in a five-year expansion program to grow its business across Ireland, the UK, and the U.S. by revamping existing sites and building new locations.
Taco Bell finds a reliable international partner to grow its brand globally
This is not the first time Taco Bell and Applegreen have joined forces to expand the fast-food chain’s brand.
Although Taco Bell has been in the UK since 2010, it was able to open more restaurants by partnering with Applegreen. This partnership brought the fast-food chain’s brand to many of its Welcome Break motorway service areas, helping it reach over 140 locations.
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In addition to its more than 430 locations across the UK and the U.S., Applegreen has nearly 200 service stations in Ireland, each being a potential new location for Taco Bell restaurants.
The Irish community will soon indulge in Taco Bell’s delicious tacos, burritos, nachos, and quesadillas. If it all goes according to plan, this could be an excellent opportunity for the brand to grow globally and boost overall sales.
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