MB Media takes stake in Crawford’s radio station – Daily Business

Digital marketing agency MB Media has acquired a stake in the Edge Media Group owned by former Radio Forth presenter Jay Crawford.

Edge owns and operates Edinburgh’s Edge 1 and Edge 2. It has appointed former Forth 1 and Real Radio presenter, Micky Gavin, as programme controller and the host of a new breakfast show: ‘Micky in the Morning’ which launches next week.

‘Micky in the Morning’ will broadcast live from Edge 1’s new studios In Charlotte Square, which were formally opened by the city’s Lord Provost, Robert Aldridge, in March. 

Launched in 2018, MB Media is headed up by founder and entrepreneur, Barrie Wilkins, and the collaboration enables Edge to benefit from MB Media’s digital and social marketing.

Commenting on his appointment, Micky Gavin, said: “Finally, I get to work with my old pal and boss, Jay Crawford again. It’s an exciting time for both Edge Media Group and MB Media and I’m excited to be part of this new chapter.”

Mr Wilkins, MD of MB Media, said: “Micky and I worked together in radio before he came to join the team at MB Media. When the opportunity came to acquire a stake in Edge Media Group, we talked about the possibilities and the benefits it could potentially have for our clients.

“I was introduced to Edge’s owner, Jay Crawford and was completely inspired by him and his vision for the radio station.

“MB Media has almost 100 marketing clients, from restaurants to large hotel chains. We’re always looking at ways to increase brand awareness for them and having radio as an option makes perfect sense.”

Jay Crawford said: “This is an exciting time as we take our stations to the next level. Having MB Media on board for support and to help expand our brands with their expertise is fantastic.”

Current breakfast show presenter, Mark Martin joins Edge 2 and will present the weekday afternoon drive time show from 2-6pm.