Popular chicken chain menu brings back fan-favorite value combos
When fast-food chains and quick-service restaurants entered the industry and rose to fame in the 1950s, it was all about who had the best burger. This helped many burger-focused chains like McDonald’s and Burger King become the giants they are today.
However, trends evolve, and it’s undeniable that many consumers now prefer chicken over other options, creating a “chicken craze” among chains.
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This has caused many in the food industry to shift their focus and launch new chicken-based products to dominate the market and boost sales.
Major players like McDonald’s (MCD) and Taco Bell have begun prioritizing chicken-based products, but following a food trend isn’t enough to get people’s attention amid a consumer spending slowdown.
Related: Popular chicken chain brings back beloved menu item after 7 years
Yum! Brands’ (YUM) Taco Bell has become incredibly successful due to its insanely low prices and new chicken products, which are huge selling points for today’s consumer.
Now, KFC is taking a few tips from this successful brand.
KFC introduces its popular $5 meal combos
KFC first introduced Fill Ups in 2009 with the $5 Fill Up Box, which included various options consisting of fried chicken, fries, a biscuit, and a medium drink.
The value combos became popular among consumers due to their incredibly low price, which is almost unheard of nowadays with the rising cost of food. This prompted the chicken chain to make the combos a seasonal, limited-time offering, offering slightly different options plus a dessert.
Related: Popular fast-food burger chain to open first store in new market
KFC last offered this $5 deal in summer 2024. However, the combos were much smaller, with some options providing no sides or dessert, and none offering a beverage.
Inflation is very real, and keeping the same low prices it once offered became difficult for KFC over the years. Nonetheless, growing competition is a challenge that those in the food industry can never ignore.
The chicken chain wanted to offer value deals to make consuming at its locations more desirable, allowing it to compete with rival chains that still provide similar offers.
KFC brings back one of its most popular deals nationwide
KFC is bringing back the popular Fill Ups, this time for $7 each and in partnership with F1: The Movie, which premieres in the U.S. on June 27.
Customers can choose from four different $7 Fill Ups:
- One-Piece Fried Chicken with mashed potatoes and gravy, and a biscuit. The chicken can be Original Recipe or Extra Crispy.
- Two-Piece Fried Chicken with mashed potatoes and gravy, and a biscuit. The chicken can be Original Recipe or Extra Crispy.
- Three-Piece Tenders with mashed potatoes and gravy, a biscuit, and a choice of dipping sauce.
- The Famous Bowl
Each combo includes two pie poppers for a sweet finale and a medium beverage to wash it all down.
More Food News:
- McDonald’s brings back unexpected breakfast item after 6 years
- Popular chicken chain launches its version of McDonald’s wraps
- McDonald’s menu finally brings back most-wanted fan favorite
However, that’s not all. KFC is also launching the new Mountain Dew Sweet Lightning Peaches & Cream Soda, to which customers can add a vanilla cream swirl for extra sweetness.
The $7 Fill Ups and the new Mountain Dew Sweet Lightning Peaches & Cream Soda will be available for a limited time at all participating KFC locations nationwide starting June 9, as mentioned in the press release.
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