STV makes first big signing for new radio station – Daily Business

STV has made the first big signing for its new radio station, hiring well-travelled broadcaster David Treasurer as programme director.

He has 25 years of radio industry experience in commercial and public service broadcasting and joins STV from BBC Scotland where he has spent the last 10 years as the senior creative (audio).

In that role he shaped Radio Scotland’s sound and promotional strategy and created campaigns for the wider BBC Scotland portfolio.

Prior to that position he was managing editor at Global Radio in Scotland where he delivered local programming strategies across Smooth, Heart and XFM Scotland. He is a former programme controller at Real Radio Scotland.

Mr Treasurer will work closely with Graham Bryce (MD of Audio, STV) and Bobby Hain (MD of Audience, STV).

The studio will be based at STV’s headquarters in Pacific Quay, Glasgow, and the mainstream music station, aimed at 35–54-year-olds, will be available on DAB and online. Key presenters along with the name of the station will be revealed later this year.

The radio station was announced as part of its wider FastFwd strategic update in May and is part of its newly created Audience division, which also includes the company’s broadcast channel STV, streaming service STV Player.