Move as one marks digital marketing milestone – Daily Business

Move as One, an innovative digital marketing agency based in Glasgow, is celebrating a significant milestone with the successful completion of a high-profile campaign for Caledonian Sleeper.

This collaboration is not only the agency’s largest production to date but also showcases the growing strength and capability of Scotland’s digital marketing industry.

The three-day production, which took place across six locations with a 30-person crew, required meticulous planning and creative execution.

The project involved a full cast of actors, extras, and a specialist post-production team, underscoring Move as One’s ability to deliver high-quality, large-scale campaigns that resonate with audiences while promoting Scotland’s unique storytelling capabilities.

“For Move as One, this campaign represents a major achievement and reinforces our position as a leader in Glasgow’s thriving digital marketing scene,” said Aaron Eadie, co-founder of Move as One.

“The scale of the Caledonian Sleeper production was unprecedented for us, and it was an incredible opportunity to showcase the talent and expertise that Scotland’s digital sector has to offer. At its core, this project exemplifies our values of collaboration, creativity, and providing a real impact for our clients.”

Move as One’s partnership with Caledonian Sleeper aligns with the agency’s mission to help Scottish businesses—both large and small—thrive through seamless digital solutions.

By merging creative content with data-driven strategy, Move as One has consistently delivered results that have driven tangible business growth. This partnership also highlights the agency’s ability to handle complex, large-scale productions while maintaining a high level of creative and technical execution.

Steven Marshall, head of sales & marketing at Caledonian Sleeper said: “During 2024 we identified the need to update our brand video to better support the message of why Caledonian Sleeper? for a leisure and a business audience.

“Following a competitive tender Move As One was awarded the contract and the journey commenced. The job at hand was no small task for Move As One, creating two new brand videos from storyboarding all the way through multi location scouting, casting and post production edits all in a short 10 week time frame. 

“The Team at Move As One were superb to deal with, really going the extra mile and throwing themselves into the detail of the product to learn its quirks and understand how to deliver the message.”  

Move as One’s distinctive approach—acting as an integrated partner rather than a traditional service provider—has been key to its success. Rather than working on a brief-to-brief basis, the agency embeds itself within its clients’ teams, ensuring that every strategy, campaign, and piece of content is tailored to deliver meaningful business outcomes.

This collaborative ethos, coupled with a commitment to transparency and creativity, has made the agency an attractive partner for ambitious Scottish businesses seeking to scale their digital presence.

Lee Murray, co-founder of Move as One, said: “We’ve always believed in the power of collaboration, and this project perfectly aligned with that ethos.

“Working with Caledonian Sleeper has been a bit of a dream come true for us, and has given us the opportunity to show what we can achieve when we bring our expertise to the table, helping Scottish businesses tell compelling stories and drive real, measurable impact.

“This campaign is just the beginning of our plans to continue expanding our capabilities and supporting the growth of Scotland’s digital economy.”

As Move as One continues to experience rapid growth, both in terms of revenue and the addition of talented new team members, the agency remains committed to pushing the boundaries of digital marketing in Scotland.

With a 40% year-on-year customer growth and a track record of delivering high-impact campaigns for clients across multiple industries, Move as One is well-positioned to continue shaping the future of Scotland’s digital landscape.